Westin Workout enters region

Starwood’s Westin Hotels & Resorts brand has begun rolling out its Westin Workout fitness concept across its 21 hotels in Europe, the Middle East and Africa.

  • E-Mail
By  Sarah Campbell Published  November 1, 2005

Starwood’s Westin Hotels & Resorts brand has begun rolling out its Westin Workout fitness concept across its 21 hotels in Europe, the Middle East and Africa. New treadmills, cycles, elliptical trainers, yoga mats and core boards have been installed in new Westin Workout gyms and bedrooms across the region as the upscale hotel brand aims to offer hotel guests a service that allows them to maintain their fitness and exercise regime while away from home. “Working out while on the road is a priority for many travellers nowadays, who view Westin Hotels & Resorts as an escape from their hectic daily lives,” said Roeland Vos, president Europe, Middle East & Africa, Starwood Hotels & Resorts. “We have listened to guest feedback and developed this exercise concept which offers them a chance to renew and revitalise, from check-in to check-out. We know that two-thirds of travellers want to work out while on the road, yet many of them don’t ever make it to the gym. So by offering both a gym and our Westin Workout rooms hotel guests are now able to fit in their regular exercise routines, with the added luxury of a private workout at any time.” As part of the new concept, Westin properties across EMEA will now offer a number of specially equipped Westin Workout rooms. The new fitness rooms feature an indoor cycle or treadmill, pilates DVD and a custom-designed fitness shelf that holds adjustable dumbbells, resistance tubing, a stability ball, yoga mat and medicine balls. The private exercise environment also features a fitness library, which includes several publications such as Runner’s World, Bicycling Magazine and a customised local jogging/running map. The new Westin Workout gyms in Europe and the Middle East feature treadmills, upright bikes, recumbent bikes, steppers, elliptical trainers, as well as an extensive selection of strength equipment and Cardio Theatre — with personal viewing screens and sound systems on all cardio equipment. Each fitness area also features a core training zone, an area created to improve strength, flexibility, balance and aerobic conditioning. Guests can make use of stability balls, stretching tubes, medicine balls, decks and core boards. There are also 20, 40 and 60 minute workouts designed exclusively for Westin guests by Reebok University experts. These complete body workouts target each major muscle group and can fit into the busy schedule of any traveller. In addition to the gyms and bedrooms, Westin has partnered with Rodale Press’ Runner’s World magazine to design certified Westin Workout Runner’s World maps that outline recommended five and eight kilometre jogging/walking routes in the hotel’s vicinity in every city. Also available at select hotels is Run Westin, a complimentary programme offering guided, scenic five-kilometre morning runs three days a week. Led by a Westin running concierge, the run includes a warm up session with stretching tips by Reebok and can be customised into an individual or group run. On returning to the hotel, the running guests will receive bottled water and towels to help them cool down. For guests travelling with young children, the hotels also provide jogging strollers for running mums and families. Westin is offering this concept at all its properties in the EMEA region, include the Westin Jeddah hotel in Saudi Arabia.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code