Sony Ericsson sales training

Sony Ericsson reached out to its retail channel, holding a training session to educate more than 200 sales personnel from its partners on the best way to push its SE Z520i device to customers.

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By  Stuart Wilson Published  October 30, 2005

Sony Ericsson reached out to its retail channel, holding a training session to educate more than 200 sales personnel from its partners on the best way to push its SE Z520i device to customers. “We gathered more than 200 sales personnel representing various trade partners to familiarise them with the Sony Ericsson Z520i, a global phone aimed at the fashion conscious who want the functionality of an up-to-the-minute device in an appealing, stylish design,” said Vabhav Nikte, sales manager at Sony Ericsson Middle East and Africa. Sony Ericsson invited over a top consultant to address the attendees, explaining the high-tech features of the phone and getting them to take part in role-playing situation designed to increase their confidence and selling skills. “We have invited a top consultant to train the sales personnel in effectively pushing the Z520i to our target audience,” added Husni El-Assi, general manager at Sony Ericsson Middle East and Africa. “We gave them tips on how to best approach customers, handle enquiries and questions, and finally how to sell on the phone.” “It was a very enlightening workshop,” said one attendee. “Now, we are completely knowledgeable about the product and are better equipped to make the sale.” “This training initiative helps our trade partners communicate the features and benefits of the Z520i more effectively and professionally to consumers, and was designed ultimately to meet and exceed their expectations,” El-Assi concluded.

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