Tarek Heiba quits AMD

Tarek Heiba has stepped down from his role as general manager for AMD Middle East and Africa. A PR spokesperson for AMD confirmed Heiba’s departure, claiming that he resigned for ‘personal reasons’. Heiba had relocated from Egypt to Dubai Internet City to take up the post in February 2005.

  • E-Mail
By  Stuart Wilson Published  October 27, 2005

Tarek Heiba has stepped down from his role as general manager for AMD Middle East and Africa. A PR spokesperson for AMD confirmed Heiba’s departure, claiming that he resigned for ‘personal reasons’. Heiba had relocated from Egypt to Dubai Internet City to take up the post in February 2005. During his time at the helm of AMD Middle East and Africa, Heiba played a pivotal role in strengthening the component giant’s relationship with key vendor partners in the region. Heiba also helped develop AMD’s channel-to-market in the region as the vendor attempted to wrest market share away from fierce rival Intel. Prior to joining AMD, Heiba’s career spanned 17 years in the regional IT sector, including leadership positions at Dell, Compaq and Sun Microsystems. Before taking up his role at AMD, Heiba was regional manager Egypt, Cyprus and Levant at Dell. Pierre Brunswick, regional sales director, Russia, CIS, Middle East and Africa at AMD will assume Heiba’s responsibilities for the region until a replacement is appointed. According to the regional PR spokesperson, AMD will continue with its policy of ramping up support for distribution and OEM partners in the region. Earlier this year, AMD’s channel in the Middle East expanded with the announcement that global components distribution giant Avnet — an AMD master distributor for Europe, Middle East and Africa — was forming partnerships with local distributors including UAE-based Golden Systems. AMD also has a Middle East master distributor agreement in place with UAE-based Thacker. Speaking earlier this year, Sukh Rayat, VP at Avnet Computing Components Europe, Middle East and Africa, explained: “What AMD is doing is working in each of the countries locally with our people and identifying candidates for us, then we’re working out a deal with them." "Although Thacker is classified as a master distributor, they are more of a local player. What AMD is doing is saying in the Middle East I will have a local player like Thacker and a global player like Avnet,” he added.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code