DTN promotes software bundles

Software distributor DTN International is hoping to raise the profile of consumer hardware and software bundling in the Middle East.

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By  Andy Tillett Published  October 26, 2005

Software distributor DTN International is hoping to raise the profile of consumer hardware and software bundling in the Middle East. This follows a successful deal with Acer, which saw the hardware vendor sell a range of educational software supplied by the distributor with its Aspire range of desktops at this year’s Gitex. DTN was set up in Dubai one year ago and is one of only two distributors for the worldwide Global Software Publishing (GSP) / Dorling Kindersley (DK) publishing house. The distributor stocks over 300 titles of educational and reference software. “We think that there is a big market for software out here which remains largely untapped. We sell the programmes through retail point of sale kiosks and Al Futtaim stores in the UAE, as well as working through the reseller channel. Our first year has been very successful and we have sold over 40,000 units of software. Our plan is to make the operation regional next year,” said Deep Bhogal, director at DTN. The deal between Acer and DTN at Gitex was for 4,000 packages of over US$100 worth of software to be bundled free by Acer. This is the first time a package like this has been offered in the region, but the results were very positive for both parties. “Any bundle is supposed to make a complementary offering and this educational software worked with the Acer brand very well. In fact a lot of consumers have asked us to extend the free software bundle after Gitex, so that’s what we have done,” said Sanjay Kachroo, business development manager desktop PCs at Acer Middle East. “We are thinking that we would like to offer bundles like this outside of the UAE too and we are in talks about the possibility of doing more business with DTN in the future,” added Kachroo. DTN says it will announce the introduction of new products soon, such as utilities and computer maintenance software. The software that was included in the Gitex package was encyclopaedia Britannica, training programmes for Microsoft programmes, and a language-learning programme. “DTN has done a great job with its their price point offering and we assure them that we will continue the relationship that we have started. If both of us think win-win, then we can do business for a long time,” concluded Kachroo.

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