Serco appoints UAE BD director

First UAE director posted by company

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By  Conrad Egbert Published  October 29, 2005

Leading international services company, Serco, has appointed Adel Al Awadhi as business development director for the group’s activities across the Middle East. Having recently graduated from the Sheikh Mohammed bin Rashid Programme for Leadership in Dubai, he will be the first UAE national to be employed by Serco at director level. Adel Al Awadhi was previously employed with PCFC where he has worked for the past eight years in various roles within sales, operations and marketing. His most recent position was as head of property for JAFZA. He has also represented the UAE on government delegations throughout Asia, Europe and the Middle East. He holds a Stamford diploma as well as a marketing degree from Colorado University, and an MBA in International Business from the American University in Dubai. The move highlights the efforts of companies in the UAE to promote the emiratisation plan, which has been enforced all over the emirate. The process of emiratisation has been pursued aggressively by the Ministry of Labour and Social Affairs with success, in sectors such as telecommunications and banking. But, the Ministry is in favour of simultaneous development of the economy and human resources and is reluctant to alienate the private sector by forcing a quota for employment of nationals. In the past, national graduates have shown a reluctance to enter the private sector. This was borne out by a recent study entitled ‘Attitudes to the Private Sector’ which showed that 96.5% of students at Abu Dhabi Women’s Higher College of Technology wanted to work after graduation — of which 62% favored the oil sector. A further 48% said they would like to work for the government; only 11.5% opted for the private sector. Most students cited high salaries, greater benefits, job security and shorter working hours as their reasons for preferring wanting to work for the state.

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