Publisher prepares launch of new mags

One of Lebanon’s oldest publishing companies is readying two launches and contemplating further moves into Dubai.

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By  Tim Burrowes Published  October 30, 2005

One of Lebanon’s oldest publishing companies is readying two launches and contemplating further moves into Dubai. The Dar Assayad group is to launch Sahar, an Arabic title for modern GCC women, later this month, and will also be launching a personal finance magazine next year. Dar Assayad VP Said Freïha, whose grandfather founded the company in 1943, said Sahar would be a mixture of international and regional entertainment news, social features, plus beauty pages. He said: “A revolution is happening with modern GCC women. They have become quite sophisticated and well read and they are more demanding. They now have their own purchasing power which has increased tremendously.” The title, which will be audited, will have a launch print run of 70,000. It will then be followed by the finance title next year. Freïha said: “The GCC is experiencing tremendous economic growth from certain sectors, including property and the stock market, which everyone is dabbling in.” The group’s first title was Dar Assayad, a news weekly with a satirical take. This was then followed by entertainment weekly Achabaka in 1956 and daily paper Al Anwar in 1959. Then came women’s monthly Fairuz and men’s lifestyle title Al Fares. All the titles are still going. Although the company has its headquarters in Beirut, it also has offices in Dubai, Abu Dhabi, Riyadh, Cairo, Damascus and London. Freïha added: “Dubai has become very interesting to us. We are seriously thinking of moving some of the titles and creating some new titles from Dubai.” He also said: “The next important thing coming is Iraq. We are already distributing there and that market has a lot of potential.”

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