Revving up performance

Yamaha selects a Cognos business performance solution designed to improve sales reporting across its network of motorcycle, marine and power products dealers.

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By  Sarah Gain Published  October 25, 2005

Yamaha Motors is set to go live with Cognos technology that will help it assess business performance across its entire network of over 400 specialist motorcycle, marine and power products dealers. The solution, implemented by Cognos’ partner in the UK, Simpson Associates, is based on the business intelligence tools Cognos PowerPlay and Cognos Impromptu. Deployed in under three months, the software allows Yamaha business managers to analyse sales data from across its various business divisions generating weekly, monthly and quarterly reports into dealer and territory performance by transaction value, volume margin and product. As a result, business managers and directors at Yamaha will now be able to quickly assess performance right across the company, rather than on a division-by-division basis as was previously the case. “Companies generate vast amounts of sales data and a common problem is being able to turn this into valuable information that can help the business and impact on the bottom line,” says Graham Walter, vice-president of Cognos UK, Middle East and South Africa. “Cognos technology opened up Yamaha’s sales data enabling more accurate, faster and more relevant analysis than ever before.” By linking the Cognos solution directly with Yamaha’s sales order system, Yamaha is now able to analyse data more effectively and in far more detail than before according to individual managers’ needs, allowing sales and margin analysis by territory or division and sales by product or group, for example. “The main driver behind this technology investment was to give managers and directors across the company a more accurate picture of the day-to-day performance of the business,” explains Nick Batchelor, divisional manager of computer services at Yamaha Motors, UK. “The Cognos solution means we can produce regular reports into dealer and territory performance more quickly than before.”

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