UAE national undertakes major animation project

Funded by the Sheikh Mohammed bin Rashid Establishment for Young Business Leaders (SME), Freej will be broadcast as a TV series on Dubai TV next Ramadan and will target university students and young professionals.

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By  Vijaya Cherian Published  October 18, 2005

Lammtara Pictures, in association with Dubai Media City and Arab Media Group, is working on Freej, a major animation project in the UAE. Funded by the Sheikh Mohammed bin Rashid Establishment for Young Business Leaders (SME), Freej will be broadcast as a TV series on Dubai TV next Ramadan and will target university students and young professionals. Production for the project has been contracted to UTV, an India-based production company. Conceived by Mohammed Saeed Harib, a UAE national and the managing director of Lammtara Pictures, Freej in Arabic means 'neighborhood'. "The story revolves around four main characters living in a secluded neighbourhood, sheltered from the hustle of modern Dubai," says Harib. "Their friendship and determination don’t waver despite several challenges," he adds. The project has already evoked responses from students at Zayed University and the Higher Colleges of Technology who have volunteered to help with research and development, script writing, filming and editing. The project has also received support from Dubai Media City and the Arab Media Group. "We are proud to be associated with Freej, as it is part of an emerging local film industry that shows great promise," says Dr. Amina Al Rustamani, executive director of Media at the Dubai Technology and Media Free Zone. "I am hopeful that Freej and other such film projects will put more UAE national talent under the spotlight. Dubai Media City and Dubai Studio City are keen to support and foster the development of the industry both in the UAE and the region.”

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