DTK opts for Orient Planet

IT firm DTK Computer Middle East has appointed Orient Planet PR and Marketing Communications as its marketing agency for the Middle East

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By  Tim Addington Published  October 20, 2005

IT firm DTK Computer Middle East has appointed Orient Planet PR and Marketing Communications as its marketing agency for the Middle East. DTK, which produces personal computers, notebook PCs and servers is looking to increase its visibility in the highly competitive regional IT market. “The Middle East IT sector is growing at an exponential rate, with industry forecasts showing that the growth will be even more pronounced in the coming years. DTK Computer realised that to fully tap this high-potential market, it is essential to evolve a strategic approach that effectively communicates the distinct advantages of its products,” said Nimer Al Attal, managing director at DTK Computer Middle East. “Strategic market positioning and strong brand equity have become crucial elements for success in today’s business environment, more so in the highly competitive IT sector,” said Nidal Abou Zaki, managing director at Orient Planet PR and Marketing Communications. “Orient Planet has made a name for itself by providing innovative, end-to-end marketing and communication solutions designed to meet specific business requirements. Identifying the core requirements of clients and formulating effective communication strategies have been our core strengths.”

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