Acer strikes GDC deal

Hardware vendor Acer has struck a distribution deal with Global Distribution Company (GDC) to strengthen its commercial channel-to-market in Saudi Arabia. GDC will distribute Acer’s commercial desktops, servers and monitors in the Kingdom.

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By  Stuart Wilson Published  October 16, 2005

Hardware vendor Acer has struck a distribution deal with Global Distribution Company (GDC) to strengthen its commercial channel-to-market in Saudi Arabia. GDC will distribute Acer’s commercial desktops, servers and monitors in the Kingdom. “The Kingdom of Saudi Arabia is a key market for Acer because of its geographic size and the increased corporate focus on technology,” said Krishna Murthy, general manager of Acer Middle East. “Acer has been supporting the Kingdom’s commercial sector with technologically advanced computing technologies for several years.” “Our new partnership with GDC will provide the Kingdom’s burgeoning business community with even more benefits, such as additional software options, added-value bundles, reliability, faster response, and higher levels of service and support. In other words, a fully-comprehensive and integrated technology solution is now available to Saudi Arabia’s private and government sectors,” added Murthy. “Acer’s vision is to provide the Kingdom’s business community with empowering technologies and products, with user-friendly interfaces, and professional on-site after-sales logistics services,” said Saad Al-Garny, GDC’s managing director. “GDC shares the same vision as Acer; we believe that reliability, ease-of-use and high performance are all key factors for decision makers. With the launch of Acer’s new strategy for the Saudi commercial sector, we are confident that this new partnership will bring great benefits to customers, and play a major role in making Acer the leading technology provider for the Kingdom’s business sector,” concluded Al-Garny. Acer’s commercial range spans handheld, notebook and desktop PCs as well as digital display, networking, server and storage products. The vendor claims that a number of Saudi decision makers visited its stand at Gitex Dubai in September to find out more about Acer’s commercial offerings. While the commercial sector is clearly a priority for Acer, the small and medium enterprise (SME) segment also offers significant potential for sales growth in Saudi Arabia. “The SME market is a particular focus for Acer,” continued Murthy. “Decision-makers at large enterprises have long been aware of the business advantages that can be gained from deploying world-class technology in the heart of their organisations. SMEs are now following a similar strategy. It is this sector that is set to drive IT spending in the Kingdom over the next five years.” Acer reckons that GDC’s reputation, coupled with more than a decade of experience as an IT distributor in Saudi, will allow it to provide quality service and value-added concepts to the country’s reseller community.

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