eCompany links up with Avaya for IP partnership

Avaya is joining forces with eCompany, Etisalat’s e-business arm, to provide converged communications solutions to large enterprises. The partnership has already proved fruitful, with Dubai eGovernment expected to announce that it has signed a deal to adopt IP telephony services from the two.

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By  Peter Branton Published  October 16, 2005

Avaya is joining forces with eCompany, Etisalat’s e-business arm, to provide converged communications solutions to large enterprises. The partnership has already proved fruitful, with Dubai eGovernment expected to announce that it has signed a deal to adopt IP telephony services from the two. The partnership will see eCompany resell Avaya’s IP-telephony and call centre products, with a number of services on top. “Our alliance with Avaya will enable us to provide our corporate customers with the latest converged communications systems,” said Mohammed Bin Abdul Aziz, executive manager of enterprise customers at eCompany. “Both eCompany and Avaya can now leverage their products, services and expertise together to provide the best to our customers.” “Etisalat has a vast reach in the market,” said Roger El-Tawil, channel and marketing manager for Avaya Middle East and North Africa (MENA). “It can help us address all the major verticals in the region.” The deal with eCompany is non-exclusive, according to El-Tawil, who referred to it as a “strategic relationship”, however, he admitted that the support of the telco’s business unit would help it with government customers. “Our technology can absolutely cater to the government. Etisalat has the strength and capability to open doors and introduce us to many more customers,” he said. Dubai eGovernment is expected to be announced as the first major customer for the partnership, although neither Avaya nor eCompany would give details at this stage. Aziz said that the Dubai government is very keen to support the development of IP telephony within its organisation. “eGovernment in particular is pushing toward this type of technology,” he said.

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