Inaugural PR conference to raise industry profile

A four-day public relations conference boasting a host of regional and international communications experts is to be held in Dubai with the aim of raising industry standards.

  • E-Mail
By  Tim Addington Published  October 16, 2005

A four-day public relations conference boasting a host of regional and international communications experts is to be held in Dubai with the aim of raising industry standards. The Public Relations Congress, organised by IIR, is made up of a two-day conference sandwiched between two days of workshops on issues confronting the industry. “The PR industry has reached a level of growth and maturity in our region that merits a conference focused on the specific situation and professional needs of the Middle East market,” said Jennie Bishop, IIR’s conference director for the Public Relations Congress. “We will be providing a forum that will address the issues and practices most relevant to the regional communications environment. The Middle East Public Relations Congress will aim to fill this vacuum.” The December event has been designed for senior PR professionals from both the private and public sectors and aims to cover a range of region-specific issues. These will include the growth potential for public relations in the Middle East, the current perception of PR in the region and raising the standards and practices of the local industry. Bishop added: “The intention is for delegates to come away from the congress with knowledge they can take directly into their daily practice.There will be sessions on a wide range of practical applications and skills transfers.” Speakers include Tim Sutton, chairman of Weber Shandwick, Europe; former CNN presenter Alison Bell; Hamad Malik, marketing and corporate communications director at LG Middle East and Africa; and Sadri Barrage, managing director of Headline PR and chairman of the Middle East PR Association. The conference includes sessions on PR fundamentals, creative campaign planning and execution, how to work within small budgets, criteria for outsourcing PR services, the impact of CSR programmes on corporate reputation, press conference dynamics, building a superior PR team, measuring PR and how to make the media an ally. The two-day workshops will include master classes on writing skills, crisis management and facing the camera. The PR congress is being sponsored by Asda’a Public Relations and LG Electronics. TRACCS is the official PR partner and Campaign Middle East is an official media partner for the event. It is being staged in association with the MEPRA. The inaugural congress will be held at the JW Marriott Hotel in Dubai between 10 and 13 December.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code