Yahoo joins podcast posse

In a bid to compete with search sites such as Odeo, Blinkx and Podcast.net, Yahoo has launched a free podcast service that lets global netizens search, subscribe and listen to podcasts, as well as download them for use on their portable music players (PMPs).

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By  Cleona Godinho Published  October 12, 2005

In a bid to compete with search sites such as Odeo, Blinkx and Podcast.net, Yahoo has launched a free podcast service that lets global netizens search, subscribe and listen to podcasts, as well as download them for use on their portable music players (PMPs). Yahoo’s new service features reviews of exceptional podcasts and lets listeners rate the downloads they’ve listened to. To use the service, users first need to have a Yahoo account. Once users have logged into their account, all they need to do next is hop on to podcast.yahoo.com and begin searching for their topic of interest. Once they find a podcast they like, they can either listen to it directly via a web browser-based player, or download the file and play it on their PC or mobile media player. Currently, Yahoo’s service only caters to listeners. However, according to an official Yahoo blog, the firm has plans to target aspiring podcasters as well. “We're already working on personalised podcast recommendations and friendly, easy-to-use tools so that anyone can create and publish a podcast or audio blog and share it with friends, family, co-workers, and the world wide web,” explained Lee Ott, a Yahoo representative. Apart from Apple’s iPod, Yahoo's new podcast service is compatible with Creative’s Zen player, Dell’s DJ and iRiver MP3 players. If users don’t have a PMP, Yahoo’s Podcast service can also be used with Apple’s iTunes and Windows Media Player, along with Yahoo’s own Music Engine. While podcasting is becoming extremly popular in other parts of the world, the Middle East is catching up with several regional newspaper and radio station web sites incorporating RSS feeds as a means of offering more dynamic content.

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