Virgin ready to rock with iTunes phone

Virgin Megastore has become the first store in the UAE to grab stock of Motorola and Apple’s new iTunes phone – the so-called ROKR E1.

  • E-Mail
By  Matthew Wade Published  October 12, 2005

Virgin Megastore has become the first store in the UAE to grab stock of Motorola and Apple’s new iTunes phone – the so-called ROKR E1. With four outlets in Dubai and Abu Dhabi, plus a new store launching soon in Dubai’s Mall of the Emirates, Virgin reckons it is the ideal entertainment-centric retail partner to commercially launch the ROKR. “The Moto ROKR E1 is the world’s first phone that holds more than just a conversation, and in the UAE, Virgin Megastore is the premier supporter of both recorded and live entertainment,” said Patrick Mulligan, area director for Motorola´s Mobile Devices Business. “With this natural fit between the iTunes handset and Virgin Megastore’s customer base, we anticipate that the ROKR will fly off the shelves from now through the holiday season.” Over the coming week Virgin Megastore visitors can check out live demonstrations of the ROKR E1 by trained staff and listen first hand to the phone’s surround sound quality speakers. “Consumers want to carry their music with them while remaining connected to friends and fellow fans, so the ROKR is an ideal mobile for our customer base,” claims Jean Claude Torbey, regional director of Virgin Megastore, Middle East and North Africa. The ROKR is Apple and Motorola’s long-awaited MP3 phone creation and follows hot on the heels of Sony Ericsson’s recently launched W800i Walkman phone (reviewed in this month’s issue of Windows Middle East). The ROKR enables music fans to transfer up to 50 of their favorite songs from the iTunes jukebox on their Mac or PC to their mobile phone for listening on the move. It also features easy-to-use menus, simple navigation and playback, and the ability to simply switch from listening to music to talking on the phone and back again with the push of a dedicated music key. The launch of the ROKR looks set to be followed by Nokia’s equally long-awaited MP3 phone, the N90, which is due to be unveiled next month.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code