Batelco launches new international calling card

India, Pakistan, Bangladesh and Sri Lanka are the first countries included in the new low-cost calling card service.

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By  Alex Ritman Published  October 11, 2005

Batelco has launched an international calling card called the 123CALL, which in the first instance will offer low-cost international calls to India, Pakistan, Bangladesh, Sri Lanka and the Philippines. The Bahraini incumbent will be adding further countries to the service in the near future. The 123CALL cards will come in two denominations - BD5 (US$13.27) and BD3, and will be available at the company’s reseller outlets. The cards will allow subscribers to call India and Pakistan utilising voice over internet protocol (VoIP) for 110 fils per minute; and Bangladesh, Sri Lanka and the Philippines for 130 fils per minute. The rate is the same irrespective of whether the call is to a landline or mobile phone. “Offering this low cost and convenient service to our customers comes in line with our continued efforts to enable customers to be in constant touch with their loved ones,” says Ahmed Al Janahi, head of corporate affairs at Batelco. Last week the operator also announced discounted international call charges of up to 47% to over 170 world destinations in a special that is set to last until the end of the year. Aside from providing cheaper calls, Batelco says the discount is aimed at educating customer on the use of the new smart card payphones.

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