Sky set to launch improved assembly facility

Dubai computer vendor Sky Electronics is set to launch its extended assembly line facility in Jebel Ali next month.

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By  Andy Tillett Published  October 6, 2005

Dubai computer vendor Sky Electronics is set to launch its extended assembly line facility in Jebel Ali next month. The facility is being boosted in response to increasing demand for Sky’s Expression brand products and Manoj Kisani, director at Sky Electronics, assures that the extension to its existing production line is on track and will be up and running at increased output by mid November. “We are extending our output, more than doubling it to 5,000 units a month from 2,000. The facility will remain in Jebel Ali and we will be recruiting more staff to work at the plant. The assembly line will cover all of the GCC, excluding Saudi, but we hope to be moving into that territory soon,” said Manoj Kisani, director at Sky Electronics. The extended assembly line will produce PCs and servers under Sky’s Expression brand, as well a introducing a range of laptops. The increase in production is to meet with the demand from the growing markets of the GCC and also satisfy tender contracts in North Africa. The Sky plant will also put AMD chipsets to motherboards, to be distributed across the entire Middle East region. “We want to bring in more unity in our supply to the countries we sell into. Our vision is to create a tier one brand, or maybe we are a tier two company but through the Expression brand we want to compete with the tier ones,” adds Kisani. The extension to the Sky facility is also to complement a shift in its target customer group, as it has recently introduces a range of server solutions and business PCs to complement its consumer offering.

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