Tissot signs as Asian Games partner

Swiss watchmaker Tissot has become the first international partner of the 2006 Asian Games in Doha.

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By  Tim Addington Published  October 9, 2005

Swiss watchmaker Tissot has become the first international partner of the 2006 Asian Games in Doha. Tissot will provide the Doha Asian Games Organising Committee with some 40 technicians, 35 tonnes of equipment and 30 kilometres of cabling, as data, times and scores are distributed to an estimated worldwide viewing audience of 1.5 billion in 47 countries. “Partnering with major sporting events is important for us as it underlies the dynamic nature of the brand and our values of precision and performance,” said François Thiébaud, President of Tissot. “With over 56 world championships sponsored by us around the world, it is normal that we should wish to offer our support to such a prestigious event in Asia, which is a market that is very important to our brand.” The agreement was signed at a ceremony held at the Ritz Carlton Doha hotel. The games will be held in the Qatar capital from 1 to 15 December next year. “We are very proud that the fame and recognition of the 15th Asian Games is attracting internationally renowned companies such as Tissot,” said Yousef Mohamed Al Othman, deputy director general at DAGOC. “This demonstrates the confidence of the global companies in Qatar’s capability and strong determination to hosting the Doha 2006 Games. We believe that the importance of the Games will be felt far beyond Asia and the Middle East and that this will have a very positive effect on global recognition for Doha and the state of Qatar as a centre of mega sporting events. “We are glad to have Tissot as our first International Partner as this is part of a series of agreements that will be announced soon with renowned international brands,” Al-Othman concluded. Executives from other international brands are known to be considering sponsoring the 2006 Asian Games. As reported in Campaign Middle East last week, Fergi Varghese, director of corporate communications for Siemens revealed that he was in talks about sponsoring the event.

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