US Robotics signs ICC

Networking vendor US Robotics has bolstered its channel-to-market in Saudi Arabia, signing up International Computer Company (ICC) as a retail partner for its non-analogue product portfolio in the Kingdom.

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By  Stuart Wilson Published  October 3, 2005

Networking vendor US Robotics has bolstered its channel-to-market in Saudi Arabia, signing up International Computer Company (ICC) as a retail partner for its non-analogue product portfolio in the Kingdom. The deal paves the way for US Robotics to boost its retail exposure even further in Saudi Arabia. ICC, which was set up in 1982, has established itself as a major distributor, systems integrator, wholesaler and IT retailer with showrooms in major cities and a dealer network that extends throughout the Kingdom. “AIM and ESAP — our two existing partners in the Kingdom — have maintained a high level of retail proficiency. We believe that ICC, a professional and dynamic provider of IT solutions, has a consistent and impressive track record of business growth,” said Sumit Kumar, regional manager Middle East and North Africa at US Robotics. “ICC has an extensive retail network in the Kingdom and a strong retail presence in areas like Jeddah and Damam that will help US Robotics grow its business. This strategic alliance will surely make the difference in securing untapped markets,” he added. ICC reckons that the deal opens up significant opportunities to boost US Robotics presence and market share in Saudi Arabia. “We are proud to be associated with such a prominent leader in wireless technology. The agreement will further the expansion of US Robotics and ICC in the Kingdom adding further to our market share. Our retail network will prove invaluable for promoting US Robotics products,” said Akram Elyaz, general manager at ICC. “The agreement will be non analogue, dealing exclusively in wireless technology. US Robotics, a leader in network access has already launched products like MAXg — a new wireless product family that protects networks. ICC has an extensive retail chain of 40 showrooms in the Kingdom dealing exclusively in IT and a well-armed support team. US Robotics will benefit greatly from the top class services offered by ICC,” concluded Elyaz.

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