Trend Micro mulls Saudi plan

IT security vendor Trend Micro is hopeful that it will be able to open a dedicated office in Saudi Arabia in the first quarter of 2006.

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By  Andy Tillett Published  October 3, 2005

IT security vendor Trend Micro is hopeful that it will be able to open a dedicated office in Saudi Arabia in the first quarter of 2006. The plan for the new office is still awaiting budgetary approval at an EMEA and global level, but if everything goes according to plan, Trend could have a dedicated presence in the Kingdom by early next year. "We are currently in the budgeting process and the anticipation is that we could open an office at some point in the first quarter of 2006," said Justin Doo, managing director at Trend Micro Middle East. "However, there are still two rounds of budgetary approval that need to be gone through — at an EMEA and a global level." Trend Micro also announced at this year’s Gitex that it is set to introduce a new platform at the higher end of its partner programme, aimed at giving select partners the opportunity to bridge the gap between the SMB and enterprise sectors. Channel partners will be re-aligned in accordance with this, but Khan said that it doesn’t mean that the antivirus specialist will downgrading, but giving partners the opportunity to expand their customer base. “Earlier our target was mainly enterprises, but especially over the last two quarters we have seen very strong growth in the SMB space. If partners are too focused on the enterprise sector they are not really getting into the SMB market, which has huge potential. We will help with the support on the SMB side and get the business out there. We have tailored products for the SMB that are simple to deploy, manage and use. We are also very aggressive on pricing,” remarked Nisar Khan, channel account manager at Trend Micro Middle East. The push in the SMB sector is in accordance with a plan to increase Trend’s visibility, and promote its ‘easy to deploy and use’ Antivirus offerings, which includes hardware kit, in the form of the Network Virus Wall product. Khan says that the vendor’s business is now roughly split in half between the enterprise and SMB sectors. Although partners will move as part of the realignment, Khan said Trend would like to keep its partner numbers in its ‘premium’ partner status at the same number of approximately a dozen regionally.

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