HP hails channel heroes

HP announced 28 channel champions at its 2005 Achievement Awards last week. The giant vendor also took the opportunity to remind its Middle East channel community about the implications of its new preferred partner programme. Namely, that HP is now ready to reward partners based on their loyalty and commitment to the brand.

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By  Stuart Wilson Published  October 2, 2005

HP announced 28 channel champions at its 2005 Achievement Awards last week. The giant vendor also took the opportunity to remind its Middle East channel community about the implications of its new preferred partner programme. Namely, that HP is now ready to reward partners based on their loyalty and commitment to the brand. More than 450 representatives from HP’s Middle East channel community gathered at the event to hear speeches from senior HP executives including Hazem Bazan, SPO manager HP Middle East, Christoph Schell, SPO manager HP ISE and Joseph Hanania, managing director at HP Middle East. Schell took the opportunity to emphasise the importance of partner ‘loyalty’ moving forward. “We have achieved outstanding results this year thanks to the commitment, loyalty, dedication and support of our channel partners and our Middle East team,” said Bazan. “With the newly implemented preferred partner programme, HP is well positioned to continue to drive the channel and reach new heights.” “The HP Channel Achievement Awards are designed to recognise and reward individuals and organisations, who have displayed excellence in their performance over the last year,” he added. Hanania commented: “HP Middle East would not be where it is today without the perseverance and strength of our channel community.” In total, 28 awards were dished out to partners from across the region. In the SSP corporate and enterprise sector, awards were handed out for various countries or regions within the wider Middle East theatre. OTS picked up the award for Egypt, with SMS Jordan grabbing the Levant prize. Jeraisy was named SSP corporate and enterprise partner of the year in Saudi Arabia with CNS, Iraqcom and National Computer Services Bahrain picking up the accolade for the UAE, Iraq and Gulf region respectively. In the SSP SMB sector, Interact won for Egypt, Integrated Standard Solutions for Levant, Al Shadady for Saudi, Al Farah for Iraq, Qatar Computers for Gulf and Pro Technology walked off with the UAE prize. Pro Technology bagged a second award as Middle East DesignJet graphic solution expert of the year with IICEC picking up the prize for DesignJet Technical Solutions. In the retail space, Geant Bahrain was partner of the year for the Gulf and UAE region with Jarir Bookstore walking off with the accolade for Saudi Arabia. PC Zone was named most innovative retailer. Carrefour Egypt picked up the retailer of the year award for Egypt and Levant. The award for highest certification went to Zayani and Orascom Technology Solutions picked up a gong for highest total service sales. KDCC won the overall SSP of the year prize with Mantrac going home happy after receiving the award for most improved partner in the channel development partner (CDP) and logistics service provider (LSP) sector. The hard fought CDP-LSP space saw a number of major regional distributors leave with awards, although Tech Data was overlooked this year. For personal systems group (PSG) products in the Middle East, Redington claimed the prize, with Almasa taking the honours for the imaging and printing group (IPG). In terms of HP’s technical solutions group (TSG), Emitac won the volume prize and Magirus won the value award. Despec was named as supplies distributor of the year and Aptec won the networking prize for its efforts in taking HP ProCurve products to market.

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