Go2Call sees VoIP potential

Go2Call provides white label backend VoIP infrastructure, allowing its customers to rebadge its products with their own labels.

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By  Tawanda Chihota Published  September 28, 2005

VoIP infrastructure provider Go2Call has been coming to Gitex since 2002, but this is only the second year it has had a booth. “We’re now actually looking to open a Dubai office,” says Vlado Cvijanovic, Go2Call’s Middle East regional sales manager. “First we’ll hire Dubai-based support staff.” Go2Call provides white label backend VoIP infrastructure, allowing its customers to rebadge its products with their own labels. “We’ve been tapping into retail business, but in the next three to ten years, we’ll see more from the enterprise business,” says Cvijanovic. Despite the move into the region, with talks of a Dubai sales office, the company’s website is blocked by Etisalat on the instructions of the Telecommunications Regulatory Authority. “We’ve been blocked for about three to four years,” explains Cvijanovic, citing VoIP regulations in the UAE. Cvijanovic says that Gitex is the biggest trade show in the world that Go2Call has exhibited at, and that the company is looking for distributors throughout the region. Country’s such as Jordan and Bahrain, which have seen deregulation, are good markets, Cvijanovic claims, but adds that the region as a whole is becoming increasingly important, especially as the uptake of broadband increases. Cvijanovic puts a six to 12-month timescale on the establishment of a Dubai office for Go2Call.

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