Back-up solutions - a key focus for Maxtor at Gitex

Maxtor - a storage company that provides products and solutions for consumers as well as for enterprises and digital entertainment markets - is touting its latest line of external hard drives at Gitex this year.

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By  Jason Saundalkar Published  September 29, 2005

Maxtor - a storage company that provides products and solutions for consumers as well as for enterprises and digital entertainment markets - is touting its latest line of external hard drives at Gitex this year. The company offers a wide variety of external drives within its 'One Touch II' family of products. On the One Touch II line, the company offers drives with a flagship capacity of 300GB. Besides being pushed as an external storage solution, the Amercian-based company is keen on showing them off as fully-fledged backup solutions. "We are at Gitex with a simple message, 'backup your data'. This is critical for everyone! Consumers, small & medium businesses and even bigger organizations," explains Rajeev Mukul, general mananger, Maxtor Middle East and Africa. "It's all about increasing IT users' awareness of data backup and the ramifications of not having a data backup solution in place. Maxtor’s One Touch II line is an ideal solution, which provides large storage capacity, speed and easy-of-use." The One Touch II line besides being available in a number of different storage capacities is offered with a variety of connection interfaces. This includes USB, Firewire and ethernet, which the firm says will ensure that no matter what sort of user you are, you'll always be able to get connected. Maxtor is running a number of consumer aimed promotions as part of its month long Back-up Awareness campaign, which kicked off at the start of September. For Gitex itself, the firm has been holding twice-daily raffle draws.

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