Samsung displays world’s largest ever plasma screen

As if making the world's largest commercial plasma TV - an 80" screen whopper - wasn't enough for Samsung, they've packed it with 543.9 billion distinct colours, just to let the competition know that existing plasma screen's 16 billion colours are simply not enough for demanding customers.

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By  Jason Saundalkar Published  September 28, 2005

As if making the world's largest commercial plasma TV - an 80" screen whopper - wasn't enough for Samsung, they've packed it with 543.9 billion distinct colours, just to let the competition know that existing plasma screen's 16 billion colours are simply not enough for demanding customers. It also packs a unique, picture-enhancing engine, designed specifically to handle the plasma's size. "This is where we are really beating the opposition," says Muhammad Ashraf Sajid, senior manager sales and marketing, Samsung. It is the Ferrari of televisions, and coming in at just-a-little-over US $190,000, it is in the same price range as top-end luxury cars. Most of the takers are in the hospitality sector such as airports and hotels. "Of course, there are a few wealthy individuals who buy them too," says Ashraf. Samsung expects to begin selling the PS80X510 in the Middle East by November of this year. The plasma screen is slick, sleek and slim, with a waistline of only - 12cm And for those of us who can remember cathode ray tube (CRT) TVs, it is surprising to hear that Samsung is helping them to make a comeback. After all, they were responsible for those ugly, chunky, space-guzzling boxes we used to watch weren't they? Having figured out a way to slim them down to an acceptable size, instead of the bulky ones of old, the Korean TV geniuses are looking at introducing a trim CRT to the market, at half the cost of the dominant plasmas.

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