Wireless technology - the way forward for Euro Telekom

"Everybody wants wireless. Nobody wants wires anymore. Not in their homes, not in their offices...it's a worldwide trend," says Adib Akkaoui, managing director, Euro Telekom. Business for digital, cordless telephones is racing ahead, he says. "The market is developing very fast and the growth we’ve experienced is considerable."

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By  Jason Saundalkar Published  September 28, 2005

"Everybody wants wireless. Nobody wants wires anymore. Not in their homes, not in their offices...it's a worldwide trend," says Adib Akkaoui, managing director, Euro Telekom. Business for digital, cordless telephones is racing ahead, he says. "The market is developing very fast and the growth we’ve experienced is considerable." In this region the market is pulsing even quicker. "In the Middle East, people change phones more often than in Europe. There's greater purchasing power here and everyone wants to follow the new trend," Akkaoui says. The company is launching its Ecom 9215, which serves as a wireless PABX that’s suitable for use in small offices, clinics and large residences. The Ecom 6711 is also on display, which features a colour display and is available in single and twin packs. The new technology, which is being introduced for the first time in the Middle East, enables users to download ring tones and images from the internet, to have screensavers on the phones, while also featuring a SIM card reader. "In keeping with the rapid pace of economic growth in the Middle East, EuroTelekom has introduced a comprehensive range of digital and cordless telephones that will facilitate the creation of a wireless environment both in offices and residences," Akkaoui says. "Our main focus at Gitex is to create awareness of new enhanced technology and products in the telecom industry, and building customer confidence in EuroTelekom as a distributor of reliable telecommunication equipment," he says. To enhance the platform and make its products more user-friendly through its lifecycle, each product also has a dedicated range of accessories.

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