Bumper Shopper for BenQ

Regional executives at hardware vendor BenQ reckon that the company’s sales at this year’s Gitex Shopper retail extravaganza were at least 50% higher year-on-year, driven in part by increased sales of LCD TVs.

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By  Stuart Wilson Published  October 2, 2005

Regional executives at hardware vendor BenQ reckon that the company’s sales at this year’s Gitex Shopper retail extravaganza were at least 50% higher year-on-year, driven in part by increased sales of LCD TVs. BenQ has not released last year’s sales figure, making the precise scale of this rise in revenues impossible to calculate. BenQ focused all of its attention on the Shopper side of Gitex in 2005, using its network of distributors, resellers and retailers to promote its wide product portfolio at the event. Alongside specific marketing initiatives including customer promotions, BenQ also made a concerted effort to increase the profitability levels of loyal channel partners, resellers and retailers during the event. “We deliberately tried to focus our attention on the customer and our second tier retail partners this year, knowing that our channel partners would promote our brand effectively to the industry at Gitex,” said Manish Bakshi, general manager at BenQ Middle East. “This decision has paid off a significant return for us, with sales of BenQ products higher this year than ever before, and particularly high sales of LCD televisions, LCD monitors and digital projectors at Shopper,” he added. BenQ’s LCD projectors witnessed impressive demand with the products sold out completely within five days of the release of the newest models. BenQ was also celebrating picking up the award for ‘Best Monitor’ pre-Gitex from Windows Middle East, a sister publication of Channel Middle East, at its awards evening. “Only BenQ can provide world-class LCD TVs and monitors of this standard, and these offers will ensure the company continues to dominate the market. We are catering for our consumers who are living the digital lifestyle and want innovative technologies that are easy to understand and a joy to use,” said Bakshi.

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