Battle for hardware market dominance continues

Despite the growing number of software and services vendors ramping up operations in the Middle East, it is still a market dominated by hardware.

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By  Stuart Wilson Published  September 29, 2005

Despite the growing number of software and services vendors ramping up operations in the Middle East, it is still a market dominated by hardware. For the past four days, Gitex exhibitors have been pressing their products on the thousands of visitors trawling the halls, all in the hope of selling a few more machines and stealing market share from rivals. Whether it’s market debutant Lenovo or old hands Acer and Fujitsu Siemens Computers — which yesterday announced it is to supply the Higher Colleges of Technology’s Abu Dhabi Men’s College with 648 tablet PCs — each firm has been doing its bit to impress show delegates. However, the top execs at HP Middle East believe they have a secret weapon in the form of new recruit Anil Gandhi. Recently appointed as Middle East boss for HP’s personal systems group (PSG), Gandhi says he’s ready to build on HP’s current market position. What’s more, Gandhi thinks the computing giant can extend its market leadership, as it has in other sectors. “This region continues to grow at a tremendous pace and I’m looking forward to building on the successes that HP PSG has already achieved in the region, and building up our strong position in the market even further,” Gandhi says. Whether he succeeds or not remains to be seen, but one thing is for sure: there are plenty of Gitex exhibitors out to stop him.

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