Samsung sells more printers

Samsung has been talking up its fast-growing printer portfolio this week as it pitches itself as a serious competitor to the current market leaders.

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By  Stuart Wilson Published  September 29, 2005

Samsung has been talking up its fast-growing printer portfolio this week as it pitches itself as a serious competitor to the current market leaders. The South Korean giant expects to sell 300,000 printers in the Middle East & Africa region in 2005, and reckons this number will soar to a whopping 500,000 in 2006 “Globally, Samsung’s printer business is already worth around US$2 billion a year,” says ByoungBai Yoon, global vice president for Samsung’s digital printing division. “We now have products targeted at both the business and consumer segment and truly believe we can become an even bigger name in the global printer business,” he adds. Samsung has certainly set itself ambitious goals for its printing division. According to Yoon, the company plans to become a top-tier printing vendor by 2010. “This means we must become one of the top three printing solutions vendors worldwide,” Yoon says. “To achieve this, we realise that fast-growing regions such as MEA are of strategic importance,” he adds.

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