Toshiba considers Indian market

Hardware giant Toshiba is considering adding India to the list of countries covered out of its Dubai-based regional hub.

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By  Stuart Wilson Published  September 29, 2005

Toshiba is considering adding India to the list of countries covered out of its Dubai-based regional hub. The notebook PC powerhouse, which is showcasing its extensive product portfolio at this year’s Gitex, is pushing hard to drive sales across the wider region and is also putting significant emphasis on building up its brand in Africa. “Dubai is a very strategic location in terms of where we manage our operations from,” says Mitsuhiro Kurihara, president at Toshiba Europe. “We are already managing the whole of the Middle East and Africa region out of Dubai, and now we are investigating whether or not other areas can also be managed from this base. We will probably make a decision early next year regarding this.” Toshiba has reiterated its desire to offer a portfolio of notebooks that stretches from the entry-level right through to the high-end at this year’s Gitex. The vendor is already a well-established brand in the high-end, high-functionality notebook space and is now dedicating significant resources in an attempt to emulate this position in the entry-level space. “We have worked hard to build up a complete line-up of notebook PCs,” says Kurihara. “This starts at the entry-level ... and goes through to the high-end space where we can really start to add value through increased functionality.” Gitex has provided a perfect platform for Toshiba to show off its expansive product portfolio to customers and partners alike. “This year’s show is very impressive and has provided a great opportunity for us to meet customers from across the region,” says Kurihara. “The Middle East market continues to grow at a rapid rate and as such it is a region of real strategic focus for Toshiba,” he adds. With 20 years experience in the notebook market under its belt, Toshiba continues to develop innovative new features. However, for Toshiba, the concept of ‘selfish technologies’ remains a key part of its model. “The concept of selfish technology is very important to us,” says Alan Thompson, Toshiba’s vice president of computer systems for EMEA. “What we do now is continue to develop new functionality and features, but keep this technology for Toshiba for the first six months,” he explains.

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