UK firm aims to electrify visitors

UK- based company, Data & Power Solutions, is participating in Gitex for the first time this year with hopes of introducing its products to the Middle East market.

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By  Cleona Godinho Published  September 29, 2005

UK- based company, Data & Power Solutions, is participating in Gitex for the first time this year with hopes of introducing its products to the Middle East market. The company specialises in a wide variety of accessories that are built for 19” rack mount enclosures. The firm has a portfolio of clients that includes Reuters, Bank of America, Merrill Lynch, HSBC and Citibank and the solutions provider is now looking to make an impression in the region as well. According to the company, they have received a positive response from data installers and distributors so far. “We received a lot of interest from two groups in particular. However, the needs of each are conflicting. The distributors, on the one hand, seem to concentrate a lot on price and the importance of affordability, while the end-user seems to focus more on higher quality, which we deliver. The tough part is finding a distributor who wants both,” says Theo Spittel, director of Data and Power solutions.

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