Selevision is a hit at Gitex

A lack of viewing figures and research was identified as the single biggest barrier to effective TV advertising campaigns, with fragmentation of the media named second by Selevision.

  • E-Mail
By  Vijaya Cherian Published  September 28, 2005

A lack of viewing figures and research was identified as the single biggest barrier to effective TV advertising campaigns, with fragmentation of the media named second. These observations were made by advertisers and media buyers in forums conducted by the television technology provider, Selevision. “For too long, we have been hearing how a lack of accurate research is stifling media buyers and clients alike,” says Dr Raed Khusheim, president and CEO of Selevision. “The inability to target campaigns based on realistic data has been frustrating for both advertisers and media buyers,” he explains. Selevision, which will be launching its Digital Satellite Receiver — a multi-functional ‘set top box’ — in the region by the end of this year hopes to address this concern with its Dynamic Commercial Delivery System. “This technology will enable advertisers to manipulate viewing habits and maximise return on investment for their ad spend,” says Khusheim. “For the first time, advertisers will be able to guarantee reaching a specific audience — pre-determined by themselves. They can target audiences based on any number of criteria, such as location, age and income. As well as being able to target viewers direct, and only paying for the number of registered impressions, advertisers also receive a full report on viewer profiles, watching times and channels,” he adds.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code