Business desktops still alive and kicking

Acer is growing quickly in the region's commercial PC space and claims that, contrary to the belief of some, there's plenty of life in the business desktop yet...

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By  Matthew Wade Published  September 29, 2005

Acer might be a key player in the notebook market, but it’s also keen this week to draw the market’s attention to its full range of business PCs, as it says these products still make up the majority of commercial hardware purchases. “When you look at the large tenders and contracts being won, we see the commercial desktop still very much alive,” says Philip Ashkar, Acer Middle East's director of sales and marketing. Businesses simply aren't replacing their systems with notebooks as some suggest, says Ashkar, instead laptop PCs are only still really being used by those business types who are constantly on the move. “The maximum tender I've seen so far is for one thousand commercial notebooks. Generally though, it's much more the norm to receive a tender for 5,000 desktops and 1,000 notebooks. That's a typical ratio; it's rarely the other way around,” Ashkar explains. “Overall the notebook market's growth is bigger yes, but desktops are still finding lots of room for growth.” Acer claims 70% year-on-year growth in the commercial desktop segment; more than five times the growth of the region’s commercial PC market itself. “All firms use similar components, yes, but where we add value is through features such as our 'empowering 'e' key'. This utility makes using our products that much easier,” Ashkar says. “Our business desktop growth is down to value adds like this 'e' key and our Desktop eManager, as well as us gradually changing the perception of Acer as purely a consumer aimed notebook firm, and of course our strong global brand position.” Acer’s growth in this business PC market is such that the firm is suggesting it might soon overtake its closest rival in the commercial desktop sector in the first quarter of next year. “This is our objective,” confirms Ashkar, “to be a very strong number two player. Our products are certainly very competitive, both feature wise and in terms of their sleak, smooth designs, as those offered by our competitors.” The company has in fact strengthened its range during this week's show with the launch of its new Veriton 800 series. The Veriton 2800 model for instance is a smoothly designed, ultra-slim model, equipped with the latest Pentium 4 CPUs and a cutting-edge Intel 915G chipset. Acer has also unveiled a second model in the form of the Veriton 6800. “With the introduction of the 2800 and 6800 to the region, we're providing customers from all industry verticals, as well as the education and government sectors, with the most advanced technology available,” says Acer's vice president for Europe, the Middle East and Africa, Emanuele Accolla. This launch has been accompanied by another unveiling this week, namely the firm’s AMD Opteron -based SMB and enterprise server.

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