The true ART of Gitex launches

Hall three of this week's show is playing host to a raft of new product releases, with local assembler Art International Technology (ART) undoubtedly one of the companies rolling out the most models

  • E-Mail
By  Matthew Wade Published  September 29, 2005

Hall three of this week's show is playing host to a raft of new product releases, with local assembler Art International Technology (ART) undoubtedly one of the companies rolling out the most models. The five-year-old firm, which aims to compete head-to-head with such regional leaders as HP, Toshiba, Dell and Sony, has rolled out two Intel Xeon-based small business servers (a tower model and a rack equivalent). On the notebook front meanwhile it has being showing off a new rugged machine, which business development manager Ammar Essa claims is seven times tougher than its standard notebook cousin, plus two entertainment notebook models and a tablet PC - all branded under the firm's Smartbook G series. ART is exhibiting at Gitex for the first time this year, having met with its channel partners in 2004 at a nearby Dubai hotel. This time around though, Essa says it was crucial to show both partners and end users what it has to offer, with this week's event therefore being the perfect platform at which to launch this range of new kit. “We want to really show off our products this year,” Essa explains. And as for whether ART has been busy at the show, “We've just had so many meetings,” he says. “Not only have we met potential partners from Africa, both North and South, but we've also been busy with people from Iran.”

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code