ITE’s Gitex business on the up

With numerous reseller and vendor leads generated already this week and having opted for a 50% larger stand this year to meet the spatial demands of so many meetings, Middle East power distributor ITE could now be forgiven for easing off the gas a little, “but you can never have enough,” says its business development director Shams Jafery

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By  Matthew Wade Published  September 29, 2005

With numerous reseller and vendor leads generated already this week and having opted for a 50% larger stand this year to meet the spatial demands of so many meetings, Middle East power distributor ITE could now be forgiven for easing off the gas a little, “but you can never have enough,” says its business development director Shams Jafery. 2005 has been a bumper period for Jafery and co. Dubai-based ITE brought Palm's line of products into its fold back in June this year and while it was expecting the firm's new Treo 650 handheld to win plenty of reseller and end user fans, Jafery admits to having been surprised just how well Palm's Lifedrive 'mobile manager' product has been received so far. “This product has been a real surprise hit,” he says, “and we think that by the end of this year it will account for at least half as much business as the 650.” ITE has also brought on board numerous new products from Logitech's ever-expanding range, which Jafery says are doing very well, particularly consumer electronics add-ons such as Apple iPod and PSP (PlayStation Portable) accessories. “Belkin is another vendor we carry, which is also looking into developing PSP-related products. These are a real growth area,” adds Jafery. ITE's claimed popularity might surprise some, as the firm doesn't focus on the lowest common denominator - namely price. “People want quality, that's it,” Jafery explains, “and every product we do, we carry because it's top quality. Logitech's products for example aren't the lowest cost in their field, but they're real quality. We've also got Kingmax on the memory front, Belkin, and many more. We've not only increased our stand size this year, but we've also made it more like a consumer store, so that we can show off more of our quality products.” Whilst Jafery claims the company now has a very strong reseller network across the Middle East, he is still interested in meeting more. He's even more keen, however on spreading the firm's reach further into Africa. “We already have a presence in Africa, but we're meeting with potential partners this week with a real keen on view on growing our business there.”

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