IT hardware push stronger than ever

Several local hardware brands have emerged as potential IT leaders during the course of this year's Gitex event, with ART one such firm and MTC, the company behind GenX Middle East, another key player.

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By  Matthew Wade Published  September 29, 2005

Several local hardware brands have emerged as potential IT leaders during the course of this year's Gitex event, with ART (left) one such firm and MTC, the company behind GenX Middle East, another key player. “GenX has the potential to be a major brand in the Middle East and North Africa market," says the firm's managing director, Mohammed Rizwan Noor. Genx and MTC might not have a direct stand presence in the hall, but that doesn't mean they're not making the most of this week's frenzied IT activity in Dubai, as instead they're meeting current and potential in-country distributors at a somewhat more serene, nearby hotel location. “This week we're meeting with all of our existing distribution partners, of course,” explains Noor. “However we're also looking to appoint new, exclusive distributors in many countries across the region. The aim is that over time we'll confirm exclusive in-country distributors for each category of Genx product - from PCs, LCDs and MP3 players, to motherboards and digital cameras - for each country.” Egypt is a key territory for the firm and, in the case of some product distribution agreements, final deals are almost done. “We hope to be appointing partners following our meetings this week,” says Noor. “Egypt is still kind of open, but after this week when we've been to meet these firms and really check out their operations and their channels, hopefully these deals will be then finalised.” Genx is also finalising agreements with distributors in smaller GCC territories such as Kuwait, Noor adds.

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