Protection simplified for SMBs

HP EMEA's business protection and mobility manager, Jan Iversen, is a man on a mission this week, his task being to push on with the education of SMBs and HP's SMB channel partners about the importance of security

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By  Matthew Wade Published  September 29, 2005

HP EMEA's business protection and mobility manager, Jan Iversen, is a man on a mission this week, his task being to push on with the education of SMBs and HP's SMB channel partners about the importance of security. “Typical small and medium sized businesses know protecting their data and networks is important,” he claims, “but we also know that these customers find many solutions complex and expensive, plus they think that one vendor can't do it all.” Part of Iversen's job then is to educate such firms that this isn't the case. “We're saying this: getting protected is simple, it's easy if you break it down. It's not an expensive thing either; it can be very affordable for all SMBs." HP's 20-strong range of Business Protection packages are effectively the same services the company offers to its larger enterprise customers. “However,” explains Iversen, “enterprise firms typically have more IT expertise in-house, so what we're saying to SMBs is this: 'don't worry, you don't have to have this kind of expertise' - we offer this expertise at no added cost.” Business Protection is divided into three distinct categories to make HP’s range of solutions that much easier to pitch to SMB customers. “Data protection covers keeping your information - the most valuable asset you have - safe. Security protection is about keeping your networks and systems trouble-free, while business-critical availability is concerned with how soon a firm can get back up and running after an issue,” says Iversen. An example of a simple, effective solution from HP's Business Protection portfolio, says Iversen, is its 'Smart Desktop Management Service'. For less than the price of a cup of coffee each day - that's under 20 Euros (or US $24), HP will install a relevant firewall solution, set-up remote back-up functions, and supply virus protection and patch updates, so that a firm that might have been experiencing performance slowdowns or worse as a result of security threats can solve its problems once and for all. “Before and since the global launch of Business Protection in May and its regional launch here in the Middle East around the beginning of July, we've been working closely with our channel partners to help them understand, embrace and be able to communicate this approach,” says Iversen, “and we do think the SMB market is starting to realise just how easy protection can be.” This means HP might, Iversen predicts, soon receive a huge boost to its business. “When a target group starts to realise something like this, adoption then explodes,” he claims. “Already we see the take-up of such security services and solutions being greater here in the Middle East than in Central Europe say, so really in a year we can expect the SMB security market here to be very developed.”

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