MSI fills out its notebook range

Despite being in the notebook business for a mere two years, MSI has succeeded in broadening its range so it covers most key areas from ultra portables to desktop replacements.

  • E-Mail
By  Simon Duddy Published  September 28, 2005

Despite being in the notebook business for a mere two years, MSI has succeeded in broadening its range so it covers most key areas from ultra portables to desktop replacements. “We started only two years ago but have quickly built up a powerful range of models including 12”, 14”, 15” and 17” notebooks,” says Rex Lin, section manager Asia Specific channel sales for MSI. “We have models that cover both Intel and AMD chipsets,” he adds. MSI is looking at the 12” form factor as a potentially very interesting one, as MSI’s research suggests that it could make up as much as 9% of overall global notebook demand. “We have a great model in this space — the MegaBook S270,” says Lin. “It combines light weight with excellent performance. It comes with a 1.7GHz Pentium M processor, 512MB of memory, 80GB of hard disk space and a dual DVD drive. We also have a 14” widescreen model that looks like a 15” model but has lower weight — just 2.3kg. We have high hopes for this model, the MegaBook S425,” he enthuses. Once known primarily as a graphics card and motherboard vendor, MSI has been rapidly diversifying its product line offerings. “We have built a robot as a proof of concept of our Bluetooth technology to demonstrate at Gitex, which can be controlled using a Bluetooth phone,” says Marvin Tsai, channel sales supervisor for MSI. “It shows we’re serious about Bluetooth devices and shows how MSI is becoming more than a components company. We are moving our business because we want to grow and have to look to other sectors,” he explains. MSI now has two divisions, with components covering its traditional motherboard and graphics card business and the consumer electronics division covering everything from webcams to Bluetooth devices, notebooks and its Mega PCs. The range also includes a webcam with night vision, which uses infrared to spot and record intruders to a house. This device is also taking pride of place at the stand. MSI is still very serious about components and also has a range of its best models at the stand. MSI builds motherboards using chipsets from AMD, Intel and nVidia. Some nVidida models have a very interesting function called SLI, which allows the motherboard to utilise two graphics card, which MSI says boosts graphics performance by up to 60%. “This can mean a price saving for users who have two aging cards, and it will also appeal to performance hungry high-end users who want to power the latest games at high resolutions,” says Tsai. MSI’s motherboard overclocking software is also on its third generation. The latest version allows users to monitor RAM and the graphics card as well as CPU. As usual, CoreCell v3 allows for PC performance overclocking in an automated and managed way.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code