Iranian ambassadors promoting IT variety

The Iranian contingency is out in force this year, as Sanaray Consortium has sifted through 40 applications to select 18 top Iranian software companies for Gitex.

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By  Sarah Gain Published  September 28, 2005

The IT market in Iran is fast growing and dynamic, with an average rate of growth of around 50% to 60% annually. Estimates suggest that Iran’s IT market capacity is currently around US $2.5 billion, a figure which will increase in the next five years to around US $10-15 billion. The Sanaray Corporation has been a major contributing factor in this market growth. Based on recommendations from the Iranian government authorities, a number of major Iranian software companies came together in 1998 and established the Sanaray consortium of 50 Iranian software companies. Of those 50 companies, 18 are presenting their IT solutions at Gitex this year. 2005 marks Sanaray’s third year of participation at Gitex, and the corporation believes that the exhibition helps to expand the reach of its products and services. “It allows us to make contacts in other countries in the region, and even globally,” says Fereshteh Farajzadeh, the corporation’s international affairs executive. “Some of the companies here have been our co-exhibitors at previous exhibitions and they have been satisfied with the result of their presence.” The 18 companies that have been chosen to appear at Gitex under the Sanaray umbrella offer a multitude of different products and services to tempt potential customers. Having been selected based on a wide range of criteria that including the quality of the company’s product, support services and business plan, to whether the organisation had an English-language website, bilingual or multilingual products, and suitable English promotional material and documents, Sanaray is convinced this group of companies offer something for everyone. “The 18 companies presenting their products and activities at Gitex cover different fields of ICT. They offer everything from network security, office automation, and retail solutions to billing and customer relationship management (CRM) applications and enterprise resource planning (ERP) systems, network and infrastructure. There are companies involved with website building software, internet, digital time attendance and access control systems, and IT consulting services,” Farajzadeh adds. With such an extensive presence at home, Sanaray is now looking to extend its reach beyond Iran’s borders.

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