Holool rebrands as eXensys

eXensys Software Solutions, formerly known as Holool, has launched its new brand at Gitex, and is showcasing its enterprise products and looking for new partners.

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By  Angela Prasad Published  September 28, 2005

eXensys Software Solutions, formerly known as Holool, has launched its new brand at Gitex, and is showcasing its enterprise products and looking for new partners. The company says its rebranding signals a significant change in the way it works with its customers, as well as its future outlook. The vendor spent some time gathering feedback from its customers before making this change, both to help map out the new direction for the company, and also to make the changeover as easy as possible for everyone. Mohammed Shams Qamar, managing director of eXensys, says, “The company has undergone a major transformation to become more open and customer-oriented, and we have a focused vision to go with our new attitude. The market has seen us evolve from providing customised solutions to offering a world-class product, resulting in our presence in more than 14 countries; our new logo and brand will project the significance of this change to our community around the world, and help us achieve our target of making our presence felt in more than 25 countries by the end of 2006.” The new brand, eXensys, is designed to reflect the company’s enterprise resource planning (ERP) software, an “extended enterprise system”. The company is demonstrating the eXensys software at the show, and is keen to highlight the system’s many features. It offers a multi-lingual, multi-currency platform for enterprise organisations to carry out customer relationship, stock control and knowledge management functions within one integrated program. eXensys has been designed around a series of components, making it easy to implement the solution in individual environments by allowing straightforward customisation. “eXensys was designed and developed with one thing in mind: simplicity. It can break down complex workflows into simple, manageable functional screens where data flows seamlessly eXensys was designed and developed with one thing in mind: simplicity. throughout the organisation, without compromising on the security and the integrity of the data,” says Shams Qamar. In addition to promoting the eXensys product, the company itself is looking for new partners and has set out an aggressive alliance partner programme to forge new alliances during Gitex 2005. Shams Qamar says, “To eXensys, maintaining a strong distribution network of OEMs, systems integrators, independent software vendors and value-add resellers is crucial to the success of the company. Over the years we have built up a solid region-wide partner network; now we’re looking to further enhance and develop our various delivery channels.” The company plans to educate and train new partners on the benefits of its products, and is also providing incentives for channel partners to aggressively promote its products and solutions in the Middle East.

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