Partner push for Tandberg

Visual communications system specialist vendor Tandberg has had a major response to its stand over the first three days of Gitex, and is hammering home its message to partners and customers alike.

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By  Andy Tillett Published  September 28, 2005

Visual communications system specialist vendor Tandberg has had a major response to its stand over the first three days of Gitex, and is hammering home its message to partners and customers alike. Tandberg comes to its second Gitex on the back of joint missions to meet and greet its existing customers, look for new business, promote the emerging technology of video conference networking and to hold updates with its partners. With such a busy schedule, the Norwegian company has had a lot of ground to cover at this years event. “The Middle East is of great strategic importance at the moment as it is the fastest growing part of the wider Europe, Middle East and Africa region. We have seen substantial growth year-on-year. This industry is young and it is a niche industry and we are growing steadily and capturing more and more market share,” says Henning Herdal, regional director of emerging markets at Tandberg. So far Tandberg has held a partner meeting day where it has updated its existing channel on its plans for the forthcoming year, now, over the final few days push at the show, the focus turns to meeting with potential partners, and boosting visibility at the show. “Our stand is important as it shows our commitment to the region, which is one hundred percent. We have local representatives here and we are visiting every month or week, there is a lot of support from Tandberg over here, and Gitex is the pinnacle of that,” says Herdal. Tandberg is currently driving to get further into vertical markets, naming oil and gas, health and education as the most prominent in this region. This warrants them a little more attention in the region but says that because video is ubiquitous the potential for sales extends across the board. “We have had a fantastic response at the show. Visual communications is a new technology so there are still a lot of people that do not know what it is about. Most of the bigger companies in the region are represented at this exhibition, but it is a very good idea for smaller companies who are serious about moving into the Middle East to come to Gitex,” concludes Herdal.

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