Trend Micro prepares for partner realignment

Security vendor announces channel shake up to allow room for growth and is also expected to launch a further tier to its partner programme in the next few months

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By  Andy Tillett Published  September 28, 2005

Trend Micro is planning to realign its partner programme in the fourth quarter of this year, to continue driving its regional growth. Justin Doo, managing director at Trend Micro Middle East and Africa, said that some of its channel partners would “slip” as a result of the review, which will look at theTrend’s authorised and premium partners. “Towards the end of the year, we are going to realign our partner program, reassessing our top end partners,” says Doo. “As every company goes through growth, we need to look at the partners that will take us to the next level. Doo says that while he could not foresee partners being dropped, “there maybe some that slip in terms of where they stand,” he remarks. He adds: “There are certain partners out there that are going to deliver more business, they need to invest more over the next 12 to 24 months.” The realignment will apply to all of Trend’s partners in the Gulf. Doo also says that the company is looking to add another tier to its channel platform. In a separate announcement, Oman Air has implemented Trend’s NeatSuite solution for its airport handling facilities at Seeb international airport in Muscat. Deployed through enterprise solution reseller Khimji Ramdas Computer and Communication Systems, the solution is designed to protect virtually every access point in its enterprise network with comprehensive virus protection for gateway, mail and file servers, and desktops. “Companies involved in the aviation business are an obvious target for virus authors and hackers; the rising global security threat makes the risk even more serious. The measures that Oman Air has taken are an indication of the company’s high standards and professional service — a factor borne out by the surge in demand for Oman Air services,” says Doo. “It is imperative that companies adopt the most advanced network protection available, as any system downtime can upset the transit of passengers and cargo — causing major disruptions,” says Ziad Al-Haremi, acting chief executive officer at Oman Air.

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