Sapphire fights fire with Crossfire products

Sapphire launches new AMD-compliant Crossfire graphics cards and plans to release Intel-based units next month as it takes on graphics rival, nVidia.

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By  Cleona Godinho Published  September 27, 2005

Sapphire has just launched its new Crossfire technology, which allows two graphics cards to work together for better performance. According to Sapphire, the technology was originally developed by ATI. However, Sapphire is the first company to introduce this technology in the Middle East region. The Crossfire range consists of two products — the Crossfire graphics card and the Pure motherboard series, which targets hardcore games and over-clockers. “Just as some people like to soup up their card, there are also those that wish to soup up their PC,” says Daniel Forster, PR and marketing manager, Sapphire EMEA. At present, Sapphire's entire Crossfire range is available for AMD chipsets. However, support for Intel chipsets will be sold in a month’s time, according to the company. Sapphire has been a regular exhibitor at Gitex. The company feels that the show is a great tool to analyse the Middle East IT market and understand customer trends. “Gitex is like a benchmark to see how much the Middle East IT market has grown. In the past, it seemed like customers were more concerned about price. However, this year, the trend seems to have shifted. People now are focusing more on price performance rather than just price. This is good news for Sapphire as our products promise good value for money,” says Forster. The company also plans to launch a new generation of graphics cards and motherboards in October this year. However, details about the new cards are still under wraps. Forster did, however, reveal that the new series would be twice as fast as the old generation. “We plan to focus specifically on medium and high-end hardware and we are already doing well in this region with low-end hardware sales, explains Forster. In addition to its product launch, Sapphire has also launched a new web site in eighteen different languages including Persian, French and Arabic. Visit the Sapphire stand to get more information.

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