Microsoft urges users to harness IT

Senior execs from Microsoft want individuals across the Middle East to harness technology more effectively in order to boost their productivity.

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By  Matthew Southwell Published  September 28, 2005

Senior execs from Microsoft want individuals across the Middle East to harness technology more effectively in order to boost their productivity. What’s more, the software giant says local end users don’t need to spend a fortune on new technologies to do it. Instead, they just need to embrace its ‘New World of Work’ vision, which boils down to better integration and assessing how IT is used in their firms. “The ‘New World of Work’ vision is really about telling people there is a new way of doing things,” says Charbel Fakhoury, general manager, Microsoft Gulf. “It can be as basic as helping companies automate manual faxing, through to ensuring all their collaborative tools, such as Microsoft Office and SharePoint Server, work together to help people prioritise and communicate more effectively,” he adds. For those users uncomfortable assessing their own operations and working practices, Microsoft says it is there to help — either directly or with its local partners. “We do this sort of thing through our consultants or pre-sales team,” says Fakhoury. “Also, because we are a partner led company, our partners can help companies find the right solution,” he adds. The benefits of embracing the ‘New World of Work’ are clear, according to Fakhoury. “It means people have more time to spend focusing on the things that matter — customers, partners or even their families,” he says.

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