A-brands cash in with red hot Shopper deals

Gitex Computer Shopper is delivering on its promise to provide the very best in IT products at rock bottom prices for tech-hungry consumers.

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By  Stuart Wilson Published  September 28, 2005

Gitex Shopper is delivering on its promise to provide the very best in IT products at rock bottom prices for tech-hungry consumers. Some very special price points from major A-brand vendors have been on offer at the retail extravaganza, which is taking place at the Airport Expo. In fact, A-brand vendors including HP, Dell and Acer are all hailing this year’s Computer Shopper as a massive success. Acer has once again come up with the goods in the notebook space, unveiling an exclusive model created just for Gitex Shopper. The Acer Extensa 6601 WLMi manages to cram a 1.6GHz Intel Centrino processor, 60Gbyte hard drive, 15.4” WXGA CrystalBrite TFT LCD display and DVD burner into a machine that is retailing for just US$926. “For Acer it is all about having the right prices and the right quantity. Some vendors come up with very aggressive prices but only for very limited quantities,” says Krishna Murthy, general manager at Acer Middle East. “Every year Gitex is a very important time for Acer and we always look to have special price points on our notebook range,” adds Philip Ashkar, sales & marketing director at Acer Middle East. Acer pushed more than 15,000 Extensa 6601 WLMi units into the market ahead of Gitex Shopper and reckons that it could easily have sold twice that number to resellers and partners. Retailers and resellers such as Jumbo Electronics, Jacky’s, Plug-Ins and Emirates Computers are also playing their part at Shopper, coming up with special bundles and promotions to woo tech-savvy consumers at the show. Jumbo is bundling Acer’s showstopper notebook model with a free carry case, USB mouse and 128MB memory key. Anil Gandhi, HP’s recently appointed Middle East boss for its personal systems group (PSG) division, also says that early reports from Gitex Shopper have been positive. “We have seen strong sales according to our partners,” says Gandhi. “HP is committed to providing the right products at the right price points to not only maintain our market leadership in the Middle East desktop and notebook space, but to actually increase our market share even further,” he adds. Emirates Computers has also put in a sterling performance at Shopper for key vendor partners including Dell and Nokia. “We always expected this year’s Gitex Shopper to be bigger, more challenging and more fun,” says Hani Harik, president at Emirates Computers. “It is after all the greatest show on earth,” he adds. Gitex Shopper 2004 attracted 108,000 visitors and produced on-site sales up 33% year-on-year at US$15.25 million — an impressive average spend of US$141 per visitor. Gitex Shopper 2005 looks set to rewrite the record books for both attendance and spend.

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