Intel supports Arab ISVs

Global processor giant Intel was touting its terrific support for the Arabic software industry at Gitex yesterday by telling show visitors all about the Intel Software Network.

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By  Matthew Southwell Published  September 28, 2005

Global processor giant Intel was touting its terrific support for the Arabic software industry at Gitex yesterday by telling show visitors all about the Intel Software Network. The initiative, which provides independent software vendors (ISVs) across the Middle East with a wide range of tools and services, is designed to help developers improve the productivity of their development teams while keeping costs low. “The Middle East market is one where users are interested in the latest and greatest technology. Despite this, PC penetration is still low. Three things are causing this — affordability, availability and accessibility,” says Samir Al Schamma, general manager, Intel GCC. “On top of this there is also the issue of content. Users in the Arab world are not going to want to use IT unless there is content developed specifically for them in their own language. This is why we are so keen on supporting software developers here, because they will be the ones to provide this content,” he adds. ISVs visiting the Intel stand yesterday were able to talk to the team about its software solutions and services, products, drivers, codes and downloads, as well as finding out about the chip giant’s developer programmes and networks. In addition, local software developers also had the opportunity to become part of Intel’s ISV enabling programme in the Middle East & North Africa, which allows them to receive technical counselling and support from Intel. One Middle East ISV that has been working hard with Intel’s software division is Lebanon’s ActiveMania, which is demonstrating its wares on the Intel stand throughout Gitex. The Beirut-based firm has not only developed a digital home entertainment solution, but it has also worked to create digital Arabic content for Middle East users by digitising Arabic content and translating suitable international material. “Since Intel is leading the way in the digital home arena our alliance with the company is important from a strategic point of view. It helps us make sure that our software is optimised for the Intel platform, which in turn means we get the best performance from the application,” says Michel Kilzi, managing director of Activemania.

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