Bahrain International Circuit chooses Maximizer at show

Bahrain International Circuit (BIC), home to the Formula 1 Grand Prix in the Middle East, has chosen Maximizer Enterprise as its eCRM solution. Maximizer’s local partner, G-Net will implement Maximizer Enterprise to manage its call centre customer support Unit. The deal was signed with BIC at Gitex 2005.

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By  Vijaya Cherian Published  September 27, 2005

Bahrain International Circuit (BIC), home to the Formula 1 Grand Prix in the Middle East, has chosen Maximizer Enterprise as its eCRM solution. BIC has appointed Maximizer’s local partner, G-Net to implement Maximizer Enterprise to manage its call centre customer support Unit. The deal was signed with BIC at Gitex 2005. Speaking about the deal, Abdulla Al Doseri, director of HR & Finance, at BIC says: “One of BIC’s main objectives for implementing Maximizer Enterprise is to look after their customers, get closer to them and offer them state-of-the-art services. We are always using new technology to achieve this objective and are constantly reviewing what new technology is available in the market. This strategy is why BIC has achieved high standards among the other circuits.” The Maximizer Enterprise eCRM solution will integrate the sales & marketing activities in the corporate sales & retail divisions of BIC. The customers’ service cases logged through the web site will be automatically assigned to the most qualified customer service representative. BIC will utilise the Maximizer Enterprise Workflow Automation tool powered by KnowledgeSync, and e-mail alerts will keep the management informed of the activities scheduled for follow up by customer service representatives. This is intended to ensure timely response to customers. Marcus Potts, managing director of Maximizer Software EMEA says the success of any CRM solution is dependant on the selection of the right implementation partner. “We believe the approach that BIC has taken in the selection and implementation of their eCRM solution should certainly help them achieve their commitment of service to their customers.”

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