Stallion trots out barcodes

As part of its efforts to gain a firmer foothold in the Middle East market, barcode solutions distributor and accessories manufacturer, Stallions Systems and Solutions Pvt Ltd, is exhibiting for the first time at Gitex.

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By  Vijaya Cherian Published  September 27, 2005

As part of its efforts to gain a firmer foothold in the Middle East market, barcode solutions distributor and accessories manufacturer, Stallion Systems and Solutions Pvt Ltd, is exhibiting for the first time at Gitex. The company, which opened an office early this year in Sharjah Airport International Free Zone (SAIF), represents two of the world’s major barcode solutions companies, namely Datamax and PSC, in the Middle East and India. Furthermore, the company has a factory in South India to manufacture consumables that are tied in with these products such as labels and ribbons. “We are a huge operation in India and have representation in all of the major cities in the country,” says Rajeev Nair, managing director, Stallion Systems. “We have only just established ourselves in this region but I see huge potential for growth here. With the construction boom in the Middle East and the parallel growth of the retail sector and other markets, barcode solutions are going to be in big demand. As we represent some of the leading brands in this sector, it means good business for us,” adds Nair. Stallion brings a full line of products to meet every bar-coding requirement, including thermal barcode printers, barcode verification systems, software solutions, direct thermal and thermal transfer labels and ribbons. “Our customers range from small manufacturing firms and single-outlet retailers to government agencies and multinational corporations,” says Nair. Bar coding is being used increasingly in warehousing for inventory management, ticketing applications, in government agencies as well as in airports at customs and passport control areas. At Gitex, the company hopes to meet up with potential resellers. “We have plans to expand to other parts of the Middle East. It’s easier to recruit local resellers to distribute our products than us try to do it ourselves. We have also verbally agreed to a couple of deals. However, we will formalise deals only after the show as there is a lot of documentation to be completed,” he says.

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