Sagem eyes bigger slice of mobile market

French mobile phone company touts better and broader handset range at Gitex; interested in talking to potential partners that can help it improve its market share.

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By  Eliot Beer Published  September 27, 2005

Mobile phone maker Sagem is using Gitex to promote its range of handsets, and launch its new flagship product, the myX6-2. The French firm is revealing five new handsets in total at the show, but its key products are the myX6-2 and the my301X. The myX6-2 is a fully-fledged multimedia phone that includes a 1.3 mega pixel camera, Bluetooth and an MP3 player. It also comes with a stereo head set and a memory card. The my301X is a different style of phone for the company. With no camera, it is more slimline than other Sagem handsets, but still offers a large colour screen, Bluetooth, a voice recorder and decent battery life. “This is the direction Sagem is taking with its mobile phones: thinner and more stylish,” says Benoit Guerault, key account manager, Middle East at Sagem. The company is keen to promote its products at Gitex, but also wants to get a feel for the market, and a feel for the retailers and distributors in the region, according to Guerault. He says that although Sagem currently has resellers and distributors in the Middle East, it would be interested in talking to new companies. The company is in the process of trying to grow its brand globally; at the moment, Sagem is the number one in phone sales in its native France, number five in Europe as a whole, and number seven worldwide. It has increased the range of its handsets, which now include models in every popular form factor, including clamshells, sliders, and the traditional “candy-bar” style. The firm’s Gitex stand is also showing off a few of its other big products. The myX-8 is Sagem’s high-end handset, with a large screen, camera, MP3 player, memory card slot and video capture capabilities. The company is also demonstrating its portable speakers, for use with its MP3-capable phones, and a photo printer, which can be fitted with Bluetooth to receive pictures wirelessly from compatible phones and devices.

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