How to cool off hot games

HIS is offering gamers performance products that not only run cool games but run cool themselves.

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By  Jason Saundalkar Published  September 27, 2005

For hardcore PC gamers, whose chips get hot when the action starts, Hightech Information Systems (HIS) has graphic cards in store that can chill things down. On display at Gitex this week, Hong Kong-based HIS is showing off its latest cooling solution, which it has developed specifically to cool down high-performance graphic processing units (GPUs). The company reckons that the processors being used in today's graphic cards, while certainly quicker than older models can run quite hot, especially when dealing with the latest 3D applications and games. Assistant marketing manager, Patrick Chung says HIS will hit the market next week with the X800GTO ICEQII Turbo, "which focuses on the price performance ratio: It's medium priced, but near the top-end in what it offers performance wise," he says. "It's for serious gamers who play titles such as Half Life II, Doom3 and even newer titles such as FEAR." The latest card, in an industry that hardly lets the technology you've just bought cool off before it brings out another one, uses a lot of calculations on the graphic side for very high resolution games. It is the core and the memory that make games go faster, Chung says. "As you can see, these cards offer blazingly fast performance. Both the HIS Excalibur X800 Pro IceQII and the faster X800 XT (PE) gave us very good feedback from gamers around the world," says Chung. In particular, the speed of HIS cards have drawn praise worldwide. Chung isn’t hugely surprised by this, as the firm does market and sell pre-overclocked cards, than run at higher core and memory speeds, which ultimately result in better overall performance. Serious gamers are lined up at the blocks waiting to burn rubber to chase after HIS's latest offering. “And that's where the new cooler comes in - to allow the performance of the game to keep up with you just as you get into the heat of the action. We know that games are very intense and the slightest frame rate drop could mean the difference between victory and defeat,” continues Chung. HIS was founded in 1987 and competes with brands such as Asus, Gigabyte and Sapphire. Like its competitors, HIS sources all its GPUs from ATi and then builds cards and PCBs around them, though they hardly follow reference design.

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