Toshiba stirs up notebook passion

In addition to provoking football passion via some frenzied goal shooting on its stand this week, hardware vendor Toshiba is also aiming to provoke plenty of visitor passion in its latest notebooks and technologies

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By  Matthew Wade Published  September 28, 2005

In addition to provoking football passion via some frenzied goal shooting on its stand this week, hardware vendor Toshiba is also aiming to provoke plenty of visitor passion in its latest notebooks and technologies. “One of our reasons for being at the show, and my reason for being here for the first time, is to show our products, so we have the full range of models here on our stand,” explains Masahiko Fukakushi, the vice president of Toshiba's personal computer division or America, EMEA and Oceania. In terms of the company's notebooks, it’s the B2C side of Toshiba’s business that’s currently growing the most, claims Fukakushi. “Our Qosmio models are being bought by PC replacers and performance users who are ready to go mobile, now that they can achieve the same from a notebook as their traditional desktop.” On the B2B front, Fukakushi claims the firm now has a “strong relationship with corporates,” with business users really looking for slim, light and of course secure products. “Our EasyGuard technology is particularly important for corporate customers,” he adds, “and our brand new product, the Libretto, is of course our thinnest and lightest yet.” The firm has also just launched its Tecra S3 model; the first Toshiba notebook to include the firm’s brand new 'Anti-theft Protection Timer' technology, which prevents system access in the event of theft or unauthorised use. One topic that many hardware vendors consider key to their future survival is that of convergence; namely the coming together of IT and consumer electronics technologies in digital homes and offices. “Successful convergence is an internal target for us,” explains Fukakushi. “In the past, your computer was just in your office. Now it's increasingly in the living room. With AV notebooks like our Satellite line available, if I want to watch a different movie to my wife, I can take the notebook into another room and watch on that, thanks to its Harmon Kardon sound and excellent display.” In terms of geographical growth, Saudi Arabia is a key market for Toshiba, and one in which it is seeing some serious passion for notebook technologies. So much so that the firm this month appointed Samer A. Sayed as sales and marketing manager for the country, in order to help fortify Toshiba’s market position and strengthen its expansion plans throughout the Kingdom. As Ahmed Khalil, Toshiba's general manager for the region puts it, “We are confident that until 2009, Saudi Arabia will witness an ever-increasing growth in the sales of portable computers. The extremely high purchasing power, the growing interest in new products and technology, and increased awareness levels jointly signal very bright prospects. The consumer market is currently the fastest growing segment, and Toshiba is well positioned to offer consumers the right products for their needs.”

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