Redington confirms deal to add 3Com to its ranks

Middle East distribution powerhouse Redington has swollen its vendor portfolio this week due to the final confirmation of a distribution deal with 3Com. This first-time agreement covers the whole of Saudi Arabia

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By  Matthew Wade Published  September 28, 2005

Middle East distribution powerhouse Redington has swollen its vendor portfolio this week due to the final confirmation of a distribution deal with 3Com. This first-time agreement covers the whole of Saudi Arabia. “We have been working on this with 3Com all month and now this process has been finalised,” confirms the company's general manager of sales, Mathew Thomas. “This deal will involve us distributing the full range of 3Com networking kit across the Kindom, plus we've added some 3Com creative materials to our stand to make sure everyone knows about this during Gitex.” Thomas is loathe to stop there though and is quick to point out plenty of opportunities for future growth. “On the software side, we only carry Microsoft at present, so there are opportunities there. We're also looking into more deals on the networking front, to sit alongside 3Com, and presently we have only carry one component vendor, which is Samsung. There is much more we can achieve,” Thomas claims. To this end, Thomas and his team are holding ongoing meetings during the show with potential new vendors; very much looking out for brands that will help it to fill such spaces in its product offer, as well as compliment the rest of the firm's product offering. “We're also very open to resellers coming along to our stand too,” Thomas is quick to add, “as that way they can really see the full size and breadth of Redington's products.” The company currently has a direct present in seven countries across the region, with its own warehouses and local currency billing in Saudi and Egypt.

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